Coolblue Gold

Coolblue started out as a group of friends. Now, it’s one of the fastest-growing e-tailers in the Benelux region. Ever since we began in 1999, we’ve had but one goal: to make customers happy. We provide expert advice and we’re obsessed with customer satisfaction. Together, we work our butts off in order to amaze our customers.

Our success is our culture. We started out as a group of friends, and we’re still a group of friends. A group of clever, enterprising enthusiasts.

Each year, we welcome a great deal of new Coolbluers. It’s important that everyone understands why we do things our way. And that everyone embraces our culture and consistently conveys our values.

These are our brand values. They describe who we are and what we stand for. What binds us together and how we treat one another.

We first wrote down these values in 2011, and all of our Coolbluers contributed their part. Now, years later, they still fit us perfectly. And this isn’t just a coincidence. We use these values to judge whether we suit one another and to prevent disappointments.

Our brand values also help us make decisions for the future. We can apply them to any decision, big or small, to check whether it suits us or not.


We have 2 goals at Coolblue. Making a profit and being an exemplary company in the area of customer centricity. Each day, we work tirelessly to amaze our customers. By being open and clear, and helping you out. We don’t hide our contact number at the bottom of our website, for example. And our terms and conditions were written so even our 10-year-old niece understands them. Oh, and we deliver on Sundays.

The things we do are quite normal, actually. Like keeping our promises. Lifting a washing machine to the attic? We’ll make it happen. And while we’re at it, we’ll install it for you as well. Expert advice? Thamara, Dylan, and Ferdinand will help you make the right choice—by telling the customer everything he needs to know. And what he didn’t even realize he wanted to know.

Once we’ve met the customer’s expectations, we still go the extra mile. We don’t just want to make them happy, we want to amaze them. That’s why we’ve included a couple of jokes in our blue packages. Why? Because it makes the customer crack a smile. That’s why.